utm parseranalyticsgoogle analyticstracking
How to analyze and parse UTM links
How to extract UTM parameters from an advertising link, automate parsing in Google Sheets and GA4, and use UTM Parser to audit campaigns.
Published February 23, 2026·Time to read: 8 min
What is UTM Parser?
UTM Parser is a tool for decrypting advertising links. Takes a URL with UTM parameters and shows each parameter separately - source, channel, campaign, etc.
Parsing example
Link:
https://example.com/sale?utm_source=google&utm_medium=cpc&utm_campaign=summer_2026&utm_content=banner_top&utm_term=buy+sneakers Disassembled:
utm_source → google
utm_medium → cpc
utm_campaign → summer_2026
utm_content → banner_top
utm_term → buy sneakers
Base URL → https://example.com/sale Why do we need a parser?
1. Tag audit - check if all campaigns are tagged correctly
2. Debugging - find errors in parameters before launching
3. Reports - quickly read what a specific link does
4. Documentation - help colleagues understand the labels
Automatic parsing in Google Sheets
=REGEXEXTRACT(A1, "utm_source=([^&]+)")
=REGEXEXTRACT(A1, "utm_medium=([^&]+)")
=REGEXEXTRACT(A1, "utm_campaign=([^&]+)") Parse your UTM links instantly - insert any advertising link and see all the parameters.