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QR codes: how they work and where they are used

Design of QR codes, error correction standards, application in business. How to create QR for Wi-Fi, business cards, menus and links.

Published February 23, 2026·Time to read: 8 min

How does a QR code work?

QR (Quick Response) is a two-dimensional barcode invented in Japan in 1994. Can contain up to 4296 ASCII characters or 7089 digits.

What it consists of:

- Search patterns - three squares in the corners for orientation

- Alignment patterns - for bending correction

- Timing patterns - grid for cell size

- Data blocks - actual information with error correction

Error correction levels

LevelRecoveryApplication
---------
L (Low)7%Data storage
M (Medium)15%General Use
Q (Quartile)25%Industry
H (High)30%Branded QR with logo

A high level of correction allows you to add logo on top of the QR code - up to 30% of the area can be covered.

Application in business

Wi-Fi connection → WIFI:S:'<'SSID'>';T:WPA;P:'<'password'>';; 
Link → https://example.com 
Email → mailto:hello@example.com 
Phone → tel:+79001234567 
Business card (vCard) → BEGIN:VCARD...END:VCARD 
Geolocation → geo:55.7558,37.6176 

Wi-Fi QR code for cafes

Let guests connect to Wi-Fi with one scan—no password required. Print it out and place it on your desk.

Create a QR code for Wi-Fi in 30 seconds - free, with choice of protection and configuration.

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