E-Commerce Unit Economics Rechner

Berechnen Sie E-Commerce Unit Economics: Bruttomarge pro Bestellung und Deckungsbeitrag.

Wachstumsmodellierung

Unit Economics Calculator

Model baseline, run what-if scenarios, and prioritize the highest-impact growth lever before shipping changes.

Baseline inputs

Monthly sessions

Conversion rate (%)

Average order value

Gross margin (%)

Paid marketing spend / month

Fixed costs / month

Repeat orders per new customer

Scenario shifts

Traffic lift (%)

Conversion lift (pp)

AOV lift (%)

Margin lift (pp)

Paid spend change (%)

Fixed costs change (%)

Repeat order lift

Execution assumptions

Monthly growth (%)

Experiment cost (one-off)

Currency

BASELINE

Current state

Revenue / month423.936 $

Gross profit / month228.925 $

Net profit / month198.925 $

New orders / month2.880

LTV:CAC12,72

SCENARIO

Scenario state

Revenue / month697.078 $

Gross profit / month397.334 $

Net profit / month368.774 $

New orders / month3.898

LTV:CAC23,99

Net profit / month delta: +169.849 $(85,4%)

ROAS

4.209,4%

Break-even ROAS

175,4%

CAC

4 $

Best / Base / Worst forecast

Horizon	Best	Base	Worst
3 months	1.374.596 $	1.134.212 $	898.401 $
6 months	2.898.634 $	2.355.634 $	1.837.839 $
12 months	6.461.796 $	5.087.447 $	3.847.412 $

Cumulative net profit

Lever priority board

Improve conversion mechanics

+47.693 $

Monthly net uplift: +47.693 $

Payback: 0,1 months

Sample size: 16.180 per variant

Improve retention/repeat

+28.616 $

Monthly net uplift: +28.616 $

Payback: 0,1 months

Sample size: 43.293 per variant

Increase qualified sessions

+27.471 $

Monthly net uplift: +27.471 $

Payback: 0,1 months

Sample size: n/a

Lift average order value

+18.314 $

Monthly net uplift: +18.314 $

Payback: 0,2 months

Sample size: 103.516 per variant

Increase gross margin

+12.718 $

Monthly net uplift: +12.718 $

Payback: 0,3 months

Sample size: n/a

Improve paid efficiency

+1.440 $

Monthly net uplift: +1.440 $

Payback: 2,4 months

Sample size: n/a

Sample size is an estimate based on revenue-per-session effect translated into conversion uplift.

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E-Commerce Unit Economics erklärt

Für E-Commerce werden pro Bestellung berechnet: Bruttomarge pro Bestellung = Umsatz − COGS − Versand − Retouren − Zahlungsgebühren. Hohe Retourenquoten (im Fashion-Bereich 30-40%) schmälern Unit Economics stark.

FAQ

Welche Bruttomarge sollten E-Commerce-Unternehmen anstreben?

Variiert je nach Kategorie. Software/digital: 70-90%. Beauty/Supplements: 60-80%. Bekleidung: 50-70%. Elektronik: 15-30%.

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Horizon

Best

Base

Worst

3 months

1.374.596 $

1.134.212 $

898.401 $

6 months

2.898.634 $

2.355.634 $

1.837.839 $

12 months

6.461.796 $

5.087.447 $

3.847.412 $