Calcolatore Unit Economics E-Commerce

Calcola unit economics e-commerce: margine lordo per ordine e margine di contribuzione.

Modellazione della crescita

Unit Economics Calculator

Model baseline, run what-if scenarios, and prioritize the highest-impact growth lever before shipping changes.

Baseline inputs

Monthly sessions

Conversion rate (%)

Average order value

Gross margin (%)

Paid marketing spend / month

Fixed costs / month

Repeat orders per new customer

Scenario shifts

Traffic lift (%)

Conversion lift (pp)

AOV lift (%)

Margin lift (pp)

Paid spend change (%)

Fixed costs change (%)

Repeat order lift

Execution assumptions

Monthly growth (%)

Experiment cost (one-off)

Currency

BASELINE

Current state

Revenue / month423.936 USD

Gross profit / month228.925 USD

Net profit / month198.925 USD

New orders / month2880

LTV:CAC12,72

SCENARIO

Scenario state

Revenue / month697.078 USD

Gross profit / month397.334 USD

Net profit / month368.774 USD

New orders / month3898

LTV:CAC23,99

Net profit / month delta: +169.849 USD(85,4%)

ROAS

4209,4%

Break-even ROAS

175,4%

CAC

4 USD

Best / Base / Worst forecast

Horizon	Best	Base	Worst
3 months	1.374.596 USD	1.134.212 USD	898.401 USD
6 months	2.898.634 USD	2.355.634 USD	1.837.839 USD
12 months	6.461.796 USD	5.087.447 USD	3.847.412 USD

Cumulative net profit

Lever priority board

Improve conversion mechanics

+47.693 USD

Monthly net uplift: +47.693 USD

Payback: 0,1 months

Sample size: 16.180 per variant

Improve retention/repeat

+28.616 USD

Monthly net uplift: +28.616 USD

Payback: 0,1 months

Sample size: 43.293 per variant

Increase qualified sessions

+27.471 USD

Monthly net uplift: +27.471 USD

Payback: 0,1 months

Sample size: n/a

Lift average order value

+18.314 USD

Monthly net uplift: +18.314 USD

Payback: 0,2 months

Sample size: 103.516 per variant

Increase gross margin

+12.718 USD

Monthly net uplift: +12.718 USD

Payback: 0,3 months

Sample size: n/a

Improve paid efficiency

+1440 USD

Monthly net uplift: +1440 USD

Payback: 2,4 months

Sample size: n/a

Sample size is an estimate based on revenue-per-session effect translated into conversion uplift.

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Unit Economics E-Commerce Spiegato

Per l'e-commerce, calcolo per ordine: Margine Lordo per Ordine = Ricavi − COGS − Spedizione − Resi − Commissioni pagamento. I tassi di reso elevati (nel fashion 30-40%) erodono fortemente le unit economics.

FAQ

Quale margine lordo dovrebbero avere le aziende e-commerce?

Varia per categoria. Software/digitale: 70-90%. Bellezza/integratori: 60-80%. Abbigliamento: 50-70%. Elettronica: 15-30%.

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Horizon

Best

Base

Worst

3 months

1.374.596 USD

1.134.212 USD

898.401 USD

6 months

2.898.634 USD

2.355.634 USD

1.837.839 USD

12 months

6.461.796 USD

5.087.447 USD

3.847.412 USD