Winning A/B tests means nothing without understanding their business impact. A +0.9pp conversion rate lift on 100,000 monthly visitors with a $50 average order value = 900 additional conversions/month × $50 = $45,000 additional monthly revenue = $540,000 annually. Our calculator takes your current traffic, baseline conversion rate, average order value, and the measured lift from your test to project the exact business value of shipping the winning variant. This transforms A/B testing from an experimentation exercise into a revenue planning tool.