BASELINE
Current state
Revenue / month$423,936
Gross profit / month$228,925
Net profit / month$198,925
New orders / month2,880
LTV:CAC12.72
Growth modeling
Unit Economics Calculator
Model baseline, run what-if scenarios, and prioritize the highest-impact growth lever before shipping changes.
Baseline inputs
Scenario shifts
Execution assumptions
SCENARIO
Scenario state
Revenue / month$697,078
Gross profit / month$397,334
Net profit / month$368,774
New orders / month3,898
LTV:CAC23.99
Net profit / month delta: +$169,849(85.4%)
ROAS
4,209.4%
Break-even ROAS
175.4%
CAC
$4
Best / Base / Worst forecast
| Horizon | Best | Base | Worst |
|---|---|---|---|
| 3 months | $1,374,596 | $1,134,212 | $898,401 |
| 6 months | $2,898,634 | $2,355,634 | $1,837,839 |
| 12 months | $6,461,796 | $5,087,447 | $3,847,412 |
Cumulative net profit
Lever priority board
Improve conversion mechanics
+$47,693
Monthly net uplift: +$47,693
Payback: 0.1 months
Sample size: 16,180 per variant
Improve retention/repeat
+$28,616
Monthly net uplift: +$28,616
Payback: 0.1 months
Sample size: 43,293 per variant
Increase qualified sessions
+$27,471
Monthly net uplift: +$27,471
Payback: 0.1 months
Sample size: n/a
Lift average order value
+$18,314
Monthly net uplift: +$18,314
Payback: 0.2 months
Sample size: 103,516 per variant
Increase gross margin
+$12,718
Monthly net uplift: +$12,718
Payback: 0.3 months
Sample size: n/a
Improve paid efficiency
+$1,440
Monthly net uplift: +$1,440
Payback: 2.4 months
Sample size: n/a
Sample size is an estimate based on revenue-per-session effect translated into conversion uplift.
Unit Economics Calculator
Use this calculator to stress-test CAC, LTV, gross margin, and growth scenarios before investing in experiments.