Growth modeling

Unit Economics Calculator

Model baseline, run what-if scenarios, and prioritize the highest-impact growth lever before shipping changes.

Baseline inputs

Monthly sessions

Conversion rate (%)

Average order value

Gross margin (%)

Paid marketing spend / month

Fixed costs / month

Repeat orders per new customer

Scenario shifts

Traffic lift (%)

Conversion lift (pp)

AOV lift (%)

Margin lift (pp)

Paid spend change (%)

Fixed costs change (%)

Repeat order lift

Execution assumptions

Monthly growth (%)

Experiment cost (one-off)

Currency

BASELINE

Current state

Revenue / month$423,936

Gross profit / month$228,925

Net profit / month$198,925

New orders / month2,880

LTV:CAC12.72

SCENARIO

Scenario state

Revenue / month$697,078

Gross profit / month$397,334

Net profit / month$368,774

New orders / month3,898

LTV:CAC23.99

Net profit / month delta: +$169,849(85.4%)

ROAS

4,209.4%

Break-even ROAS

175.4%

CAC

Best / Base / Worst forecast

Horizon	Best	Base	Worst
3 months	$1,374,596	$1,134,212	$898,401
6 months	$2,898,634	$2,355,634	$1,837,839
12 months	$6,461,796	$5,087,447	$3,847,412

Cumulative net profit

Lever priority board

Improve conversion mechanics

+$47,693

Monthly net uplift: +$47,693

Payback: 0.1 months

Sample size: 16,180 per variant

Improve retention/repeat

+$28,616

Monthly net uplift: +$28,616

Payback: 0.1 months

Sample size: 43,293 per variant

Increase qualified sessions

+$27,471

Monthly net uplift: +$27,471

Payback: 0.1 months

Sample size: n/a

Lift average order value

+$18,314

Monthly net uplift: +$18,314

Payback: 0.2 months

Sample size: 103,516 per variant

Increase gross margin

+$12,718

Monthly net uplift: +$12,718

Payback: 0.3 months

Sample size: n/a

Improve paid efficiency

+$1,440

Monthly net uplift: +$1,440

Payback: 2.4 months

Sample size: n/a

Sample size is an estimate based on revenue-per-session effect translated into conversion uplift.

Embed this widget

Copy this iframe snippet to embed Unit Economics on any page.

Open embed

<iframe src="https://onlinetoolshub.digital/embed/unit-economics?locale=en" title="Unit Economics Calculator" loading="lazy" data-tools-hub-embed="unit-economics" style="width:100%;max-width:1040px;height:960px;border:0;display:block;overflow:hidden;"></iframe>
<p style="margin:8px 0 0;font:12px/1.5 -apple-system,BlinkMacSystemFont,'Segoe UI',sans-serif;color:#6b7280;">Powered by <a href="https://onlinetoolshub.digital/en/unit-economics-calculator?utm_source=embed&utm_medium=referral&utm_campaign=unit_economics_widget" target="_blank" rel="noopener">Tools Hub</a></p>
<script>(function(){if(window.__toolsHubResizeBound){return;}window.__toolsHubResizeBound=true;window.addEventListener('message',function(event){var data=event&&event.data?event.data:{};if(data.type!=='tools_hub_embed_resize'){return;}var frames=document.querySelectorAll('iframe[data-tools-hub-embed="unit-economics"]');for(var i=0;i<frames.length;i+=1){var frame=frames[i];if(event.source===frame.contentWindow){var height=Number(data.height)||0;var clamped=Math.max(560,Math.min(2400,height));frame.style.height=clamped+'px';}}},false);})();</script>

Unit Economics Calculator

Scenario modeling for CAC, LTV, margin, and net profit with growth lever prioritization.

You May Also Need

ROI Calculator

Ad spend ROI and unit economics calculator.

Break-even Calculator

Estimate contribution margin, break-even units, break-even revenue, and target-profit sales volume.

ROAS Calculator

Calculate return on ad spend, break-even ROAS, CPA, CPC, and margin-aware paid acquisition thresholds.

Loan Calculator

Calculate payment, total interest, fees, and early repayment savings.

View all tools in this category →

Horizon

Best

Base

Worst

3 months

$1,374,596

$1,134,212

$898,401

6 months

$2,898,634

$2,355,634

$1,837,839

12 months

$6,461,796

$5,087,447

$3,847,412