How Many Survey Responses Do You Need?
Survey sample size depends on: Population size (total people you could survey), Confidence level (typically 95%), Margin of error (typically ±5%). Rule of thumb: for populations over 20,000, the sample size plateaus — you need ~385 responses for 95% confidence at ±5% regardless of whether your population is 50,000 or 1 million. For smaller populations (under 1,000), use our finite population correction. For NPS surveys, aim for at least 200 responses per segment for reliable segment comparison.