What is a good ROAS for Facebook Ads?

For Facebook Ads, a ROAS of 3x to 5x is generally considered healthy. A 2x ROAS means you're likely at break-even after accounting for product costs and overhead. Highly optimized campaigns in niches like fashion or beauty can achieve 8x–10x ROAS.

Facebook Ads ROAS Calculator | Meta Ads Return Tool

Facebook Ads ROAS measures how much revenue you earn for each dollar spent on Meta advertising. The formula is: ROAS = Revenue from Facebook Ads / Total Ad Spend. For instance, if you spend $2,000 on Facebook campaigns and generate $10,000 in sales, your ROAS is 5.0x. Meta Ads Manager reports ROAS directly, but you should also consider the attribution window — Facebook defaults to 7-day click and 1-day view attribution. Including only purchase events linked to your ads gives the most accurate ROAS.

Facebook & Meta Ads ROAS Calculator

How to Calculate ROAS for Facebook Ads

FAQ

You May Also Need