BASELINE
Current state
Revenue / month$423,936
Gross profit / month$228,925
Net profit / month$198,925
New orders / month2,880
LTV:CAC12.72
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Calculate marketplace unit economics: net revenue per transaction, take rate, GMV, and supply vs demand acquisition costs.
Model baseline, run what-if scenarios, and prioritize the highest-impact growth lever before shipping changes.
BASELINE
SCENARIO
ROAS
4,209.4%
Break-even ROAS
175.4%
CAC
$4
| Horizon | Best | Base | Worst |
|---|---|---|---|
| 3 months | $1,374,596 | $1,134,212 | $898,401 |
| 6 months | $2,898,634 | $2,355,634 | $1,837,839 |
| 12 months | $6,461,796 | $5,087,447 | $3,847,412 |
Cumulative net profit
Improve conversion mechanics
+$47,693
Improve retention/repeat
+$28,616
Increase qualified sessions
+$27,471
Lift average order value
+$18,314
Increase gross margin
+$12,718
Improve paid efficiency
+$1,440
Sample size is an estimate based on revenue-per-session effect translated into conversion uplift.
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Marketplace unit economics are uniquely complex — you acquire two sides. GMV (Gross Merchandise Volume) = total transaction value processed. Net Revenue = GMV × Take Rate (your commission %). Take Rate ranges: Fiverr/Upwork: 20-27%, Airbnb: 14-16%, Uber: 20-25%, Amazon: 8-15%. Contribution Margin = Net Revenue − Payment Processing − Supply Incentives − Demand Acquisition Cost allocated to transaction. Healthy marketplaces target CM positive by transaction year 2.
GMV (Gross Merchandise Value) is the total value of transactions processed through the marketplace. Revenue is what the marketplace keeps — typically GMV × Take Rate. For example, if GMV is $10M and take rate is 15%, revenue is $1.5M.
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