BASELINE
Current state
Revenue / month$423,936
Gross profit / month$228,925
Net profit / month$198,925
New orders / month2,880
LTV:CAC12.72
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Calculate startup unit economics, burn rate, and runway. Compute months of runway from current MRR, expenses, and cash balance.
Model baseline, run what-if scenarios, and prioritize the highest-impact growth lever before shipping changes.
BASELINE
SCENARIO
ROAS
4,209.4%
Break-even ROAS
175.4%
CAC
$4
| Horizon | Best | Base | Worst |
|---|---|---|---|
| 3 months | $1,374,596 | $1,134,212 | $898,401 |
| 6 months | $2,898,634 | $2,355,634 | $1,837,839 |
| 12 months | $6,461,796 | $5,087,447 | $3,847,412 |
Cumulative net profit
Improve conversion mechanics
+$47,693
Improve retention/repeat
+$28,616
Increase qualified sessions
+$27,471
Lift average order value
+$18,314
Increase gross margin
+$12,718
Improve paid efficiency
+$1,440
Sample size is an estimate based on revenue-per-session effect translated into conversion uplift.
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Startup unit economics focus on path to profitability. Key metrics: Burn Rate = Monthly Cash Outflow − Monthly Revenue. Runway = Cash Balance / Net Burn Rate. Magic Number = New ARR / (Prior Quarter S&M Spend). Magic Number >0.75 = efficient growth, <0.5 = reconsider S&M strategy. Quick Ratio = (New MRR + Expansion MRR) / (Churned MRR + Contraction MRR) — aim for >4 at early stage.
Aim for 18-24 months of runway at all times. 12 months or less puts you in a danger zone — raising takes 3-6 months, leaving only 6-9 months of operating time. The right runway depends on your stage: seed-stage startups need less certainty than Series B companies raising at scale.
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