Email Campaign UTM Parameter Checker

Parse and verify UTM parameters for email marketing campaigns. Check utm_source=email utm_medium=newsletter links before sending your campaign.

UTM Parser

> Analyze incoming links.
> Splits URLs into understandable parameters.
> Paste one URL or query string per line for bulk parsing and normalization.

Paste marked URL

Total lines

Valid UTM rows

Unique campaigns

¯\_(ツ)_/¯

Paste a link to see the magic

¯\_(ツ)_/¯

Paste a link to see the magic

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Publish a lightweight UTM QA widget in docs, blogs, or resource pages.

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UTM Best Practices for Email Marketing

For email campaigns, use consistent UTM conventions: utm_source=newsletter or your brand name (not 'email' — GA4 will group it under 'email' channel automatically based on utm_medium), utm_medium=email (required for GA4 channel grouping), utm_campaign=2024-march-promo (lowercase, dash-separated for consistency). Common mistake: leaving UTMs off email links so GA4 attributes the traffic as 'direct'. Every link in your email, including unsubscribe links (optional) and logo links, should have UTMs.

FAQ

Should I add UTMs to every link in my email?

Yes — all links that point to your website should have UTMs. Without UTMs, GA4 sees the click as 'direct' traffic instead of 'email'. The exception is external links (like social media profiles) or links to other domains you don't own.

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UTM Best Practices for Email Marketing