Social Media UTM Campaign Tracker

Parse UTM links for social media campaigns. Verify utm_source=instagram utm_medium=social links for Facebook, Instagram, LinkedIn, and TikTok.

UTM Parser

> Analyze incoming links.
> Splits URLs into understandable parameters.
> Paste one URL or query string per line for bulk parsing and normalization.

Paste marked URL

Total lines

Valid UTM rows

Unique campaigns

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Paste a link to see the magic

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Paste a link to see the magic

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Publish a lightweight UTM QA widget in docs, blogs, or resource pages.

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UTM Conventions for Social Media Platforms

Use consistent naming for social UTMs. Recommended: utm_medium=social for all social, utm_source=facebook/instagram/linkedin/tiktok/twitter. For paid social, use utm_medium=paid-social to separate from organic posts. For Instagram bio link, utm_source=instagram&utm_medium=social&utm_campaign=bio. For Stories/Reels UTMs, use utm_content to differentiate: utm_content=story vs utm_content=reel. Our parser verifies no spaces or special URL-disallowed characters exist in your values.

FAQ

What utm_medium value should I use for Instagram posts?

Use utm_medium=social for organic Instagram posts. For Instagram paid ads (Meta Ads), use utm_medium=paid-social or utm_medium=cpc. This allows GA4 to correctly attribute sessions to separate channels.

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UTM Conventions for Social Media Platforms