BASELINE
Current state
Revenue / month423.936 US$
Gross profit / month228.925 US$
Net profit / month198.925 US$
New orders / month2880
LTV:CAC12,72
Growth modeling
Unit Economics Calculator
Model baseline, run what-if scenarios, and prioritize the highest-impact growth lever before shipping changes.
Baseline inputs
Scenario shifts
Execution assumptions
SCENARIO
Scenario state
Revenue / month697.078 US$
Gross profit / month397.334 US$
Net profit / month368.774 US$
New orders / month3898
LTV:CAC23,99
Net profit / month delta: +169.849 US$(85,4%)
ROAS
4209,4%
Break-even ROAS
175,4%
CAC
4 US$
Best / Base / Worst forecast
| Horizon | Best | Base | Worst |
|---|---|---|---|
| 3 months | 1.374.596 US$ | 1.134.212 US$ | 898.401 US$ |
| 6 months | 2.898.634 US$ | 2.355.634 US$ | 1.837.839 US$ |
| 12 months | 6.461.796 US$ | 5.087.447 US$ | 3.847.412 US$ |
Cumulative net profit
Lever priority board
Improve conversion mechanics
+47.693 US$
Monthly net uplift: +47.693 US$
Payback: 0,1 months
Sample size: 16.180 per variant
Improve retention/repeat
+28.616 US$
Monthly net uplift: +28.616 US$
Payback: 0,1 months
Sample size: 43.293 per variant
Increase qualified sessions
+27.471 US$
Monthly net uplift: +27.471 US$
Payback: 0,1 months
Sample size: n/a
Lift average order value
+18.314 US$
Monthly net uplift: +18.314 US$
Payback: 0,2 months
Sample size: 103.516 per variant
Increase gross margin
+12.718 US$
Monthly net uplift: +12.718 US$
Payback: 0,3 months
Sample size: n/a
Improve paid efficiency
+1440 US$
Monthly net uplift: +1440 US$
Payback: 2,4 months
Sample size: n/a
Sample size is an estimate based on revenue-per-session effect translated into conversion uplift.
Unit Economics Calculator
Use this calculator to stress-test CAC, LTV, gross margin, and growth scenarios before investing in experiments.