BASELINE
Current state
Revenue / month$423.936
Gross profit / month$228.925
Net profit / month$198.925
New orders / month2.880
LTV:CAC12,72
Growth modeling
Unit Economics Calculator
Model baseline, run what-if scenarios, and prioritize the highest-impact growth lever before shipping changes.
Baseline inputs
Scenario shifts
Execution assumptions
SCENARIO
Scenario state
Revenue / month$697.078
Gross profit / month$397.334
Net profit / month$368.774
New orders / month3.898
LTV:CAC23,99
Net profit / month delta: +$169.849(85,4%)
ROAS
4.209,4%
Break-even ROAS
175,4%
CAC
$4
Best / Base / Worst forecast
| Horizon | Best | Base | Worst |
|---|---|---|---|
| 3 months | $1.374.596 | $1.134.212 | $898.401 |
| 6 months | $2.898.634 | $2.355.634 | $1.837.839 |
| 12 months | $6.461.796 | $5.087.447 | $3.847.412 |
Cumulative net profit
Lever priority board
Improve conversion mechanics
+$47.693
Monthly net uplift: +$47.693
Payback: 0,1 months
Sample size: 16.180 per variant
Improve retention/repeat
+$28.616
Monthly net uplift: +$28.616
Payback: 0,1 months
Sample size: 43.293 per variant
Increase qualified sessions
+$27.471
Monthly net uplift: +$27.471
Payback: 0,1 months
Sample size: n/a
Lift average order value
+$18.314
Monthly net uplift: +$18.314
Payback: 0,2 months
Sample size: 103.516 per variant
Increase gross margin
+$12.718
Monthly net uplift: +$12.718
Payback: 0,3 months
Sample size: n/a
Improve paid efficiency
+$1.440
Monthly net uplift: +$1.440
Payback: 2,4 months
Sample size: n/a
Sample size is an estimate based on revenue-per-session effect translated into conversion uplift.
Unit Economics Calculator
Use this calculator to stress-test CAC, LTV, gross margin, and growth scenarios before investing in experiments.