Growth modeling

Unit Economics Calculator

Model baseline, run what-if scenarios, and prioritize the highest-impact growth lever before shipping changes.

Baseline inputs

Monthly sessionsConversion rate (%)Average order valueGross margin (%)Paid marketing spend / monthFixed costs / monthRepeat orders per new customer

Scenario shifts

Traffic lift (%)Conversion lift (pp)AOV lift (%)Margin lift (pp)Paid spend change (%)Fixed costs change (%)Repeat order lift

Execution assumptions

Monthly growth (%)Experiment cost (one-off)

Currency

BASELINE

Current state

Revenue / monthUS$ 423.936

Gross profit / monthUS$ 228.925

Net profit / monthUS$ 198.925

New orders / month2.880

LTV:CAC12,72

SCENARIO

Scenario state

Revenue / monthUS$ 697.078

Gross profit / monthUS$ 397.334

Net profit / monthUS$ 368.774

New orders / month3.898

LTV:CAC23,99

Net profit / month delta: +US$ 169.849(85,4%)

ROAS

4.209,4%

Break-even ROAS

175,4%

CAC

US$ 4

Best / Base / Worst forecast

Horizon	Best	Base	Worst
3 months	US$ 1.374.596	US$ 1.134.212	US$ 898.401
6 months	US$ 2.898.634	US$ 2.355.634	US$ 1.837.839
12 months	US$ 6.461.796	US$ 5.087.447	US$ 3.847.412

Cumulative net profit

Lever priority board

Improve conversion mechanics

+US$ 47.693

Monthly net uplift: +US$ 47.693

Payback: 0,1 months

Sample size: 16.180 per variant

Improve retention/repeat

+US$ 28.616

Monthly net uplift: +US$ 28.616

Payback: 0,1 months

Sample size: 43.293 per variant

Increase qualified sessions

+US$ 27.471

Monthly net uplift: +US$ 27.471

Payback: 0,1 months

Sample size: n/a

Lift average order value

+US$ 18.314

Monthly net uplift: +US$ 18.314

Payback: 0,2 months

Sample size: 103.516 per variant

Increase gross margin

+US$ 12.718

Monthly net uplift: +US$ 12.718

Payback: 0,3 months

Sample size: n/a

Improve paid efficiency

+US$ 1.440

Monthly net uplift: +US$ 1.440

Payback: 2,4 months

Sample size: n/a

Sample size is an estimate based on revenue-per-session effect translated into conversion uplift.

Unit Economics Calculator

Use this calculator to stress-test CAC, LTV, gross margin, and growth scenarios before investing in experiments.