BASELINE
Current state
Revenue / month423 936 $US
Gross profit / month228 925 $US
Net profit / month198 925 $US
New orders / month2 880
LTV:CAC12,72
Growth modeling
Unit Economics Calculator
Model baseline, run what-if scenarios, and prioritize the highest-impact growth lever before shipping changes.
Baseline inputs
Scenario shifts
Execution assumptions
SCENARIO
Scenario state
Revenue / month697 078 $US
Gross profit / month397 334 $US
Net profit / month368 774 $US
New orders / month3 898
LTV:CAC23,99
Net profit / month delta: +169 849 $US(85,4%)
ROAS
4 209,4%
Break-even ROAS
175,4%
CAC
4 $US
Best / Base / Worst forecast
| Horizon | Best | Base | Worst |
|---|---|---|---|
| 3 months | 1 374 596 $US | 1 134 212 $US | 898 401 $US |
| 6 months | 2 898 634 $US | 2 355 634 $US | 1 837 839 $US |
| 12 months | 6 461 796 $US | 5 087 447 $US | 3 847 412 $US |
Cumulative net profit
Lever priority board
Improve conversion mechanics
+47 693 $US
Monthly net uplift: +47 693 $US
Payback: 0,1 months
Sample size: 16 180 per variant
Improve retention/repeat
+28 616 $US
Monthly net uplift: +28 616 $US
Payback: 0,1 months
Sample size: 43 293 per variant
Increase qualified sessions
+27 471 $US
Monthly net uplift: +27 471 $US
Payback: 0,1 months
Sample size: n/a
Lift average order value
+18 314 $US
Monthly net uplift: +18 314 $US
Payback: 0,2 months
Sample size: 103 516 per variant
Increase gross margin
+12 718 $US
Monthly net uplift: +12 718 $US
Payback: 0,3 months
Sample size: n/a
Improve paid efficiency
+1 440 $US
Monthly net uplift: +1 440 $US
Payback: 2,4 months
Sample size: n/a
Sample size is an estimate based on revenue-per-session effect translated into conversion uplift.
Unit Economics Calculator
Use this calculator to stress-test CAC, LTV, gross margin, and growth scenarios before investing in experiments.