What is the difference between VAT-inclusive and VAT-exclusive?

VAT-inclusive (gross) means the price already contains tax — this is what consumers pay. VAT-exclusive (net) means tax is not included and will be added on top — common in B2B pricing and wholesale.

Do I need to show VAT-inclusive prices to customers?

In most EU countries, consumer-facing prices must be displayed VAT-inclusive. B2B prices can be shown VAT-exclusive with a note that VAT will be added. Rules vary by country.

VAT Inclusive to Exclusive Calculator

VAT-inclusive (gross) prices include tax and are what end consumers typically see. VAT-exclusive (net) prices exclude tax and are common in B2B transactions. To convert from exclusive to inclusive: multiply by (1 + VAT rate). For example, €100 net at 21% VAT = €121 gross. To go the other way: divide the inclusive price by (1 + VAT rate). Most EU countries require consumer-facing prices to be displayed VAT-inclusive. In B2B contexts, prices are often quoted excluding VAT as businesses can reclaim input tax.

VAT Inclusive / Exclusive Price Converter

VAT-Inclusive vs VAT-Exclusive Pricing

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